A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.
THE ONE MINUTE APOLOGY
KEN BLANCHARD
HARPER COLLINS PUBLISHERS LIMITED
The 22 Immutable Laws of Brandin How to Build a Product or Service into a World Class Brand
Laura Ries,AL RIES
COMPETING AGAINST LUCK THE STORY OF INNOVATION AND CUSTOMER CHOICE
CLAYTON M. CHRISTENSEN ,DILLON KAREN,DUNCAN DAVID S,HALL TADDY
Day Trading Attention How to Actually Build Brand and Sales
GARY VAYNERCHUK
What the Customer Wants You to Know How Everybody Needs to Think Differently About Sales
RAM CHARAN
PENGUIN RANDOM HOUSE GROUP
HARRY POTTER THE STORY OF A GLOBAL BUSINESS PHENOMENON
SUSAN GUNELIUS
PALGRAVE/PAN MACMILLAN PUBLISHERS LIMITED
SELLING Essential Manager
ERIC BARRON
DK/PENGUIN RANDOM HOUSE GROUP
The 10% Entrepreneur Live Your Dream Without Quitting Your Day Job
PATRICK J. MCGINNIS
PENGUIN LIFE/PENGUIN BOOKS
We Are All Weird
SETH GODIN
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
The Contagious Commandments Ten Steps to Brand Bravery
BARTH CHRIS,ROBERTSON PAUL KEMP
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