Walk into any store today, watch any commercial on television, and it becomes immediately apparent that the most attractive and successful brands are those which are colorful, catchy, and confident. But in our competitive world economy, how do these brands manage to maintain their unique character while ensuring huge sales volume? The answer is innovative marketers, whose creativity makes branding impact and brand loyalty happen! There are over 1,000 reasons why customers are not buying a product, but there is only one way to make the customers actually buy the product – the talent of real marketers. Marketing Know + How will help you meaningfully develop your talent and guarantee unbeatable success of your company and brand. Through 35 easy-to-understand, lively lessons on relevant topics, ranging from market knowledge to brand strategy, you will learn everything you need to know to hone your marketing skills and stimulate your limitless imagination! DAMRONG PINKOON has a master’s degree in management and a bachelor’s degree in business administration. He is an instructor of business strategies. His books have been translated into many languages.
THE ONE MINUTE APOLOGY
KEN BLANCHARD
HARPER COLLINS PUBLISHERS LIMITED
COMPETING AGAINST LUCK THE STORY OF INNOVATION AND CUSTOMER CHOICE
CLAYTON M. CHRISTENSEN ,DILLON KAREN,DUNCAN DAVID S,HALL TADDY
HARRY POTTER THE STORY OF A GLOBAL BUSINESS PHENOMENON
SUSAN GUNELIUS
PALGRAVE/PAN MACMILLAN PUBLISHERS LIMITED
We Are All Weird
SETH GODIN
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
Technical Analysis of the Financial Markets
JOHN J. MURPHY
NEW YORK INSTITUTE OF FINANCE/PENGUIN RANDOM HOUSE GROUP
Power of Unreasonable People How Social Entrepreneurs Create Markets that Change the World
ELKINGTON JOHN,HARTIGAN PAMELA
HARVARD BUSINESS REVIEW PRESS/PENGUIN RANDOM HOUSE GROUP
MARKETING METAPHOVIA
ZALTMAN GERALD,ZALTMAN LINDSAY
Day Trading 101 2nd Edition
JOE DUARTE
AADAMS MEDIA/SIMON & SCHUSTER INC.
RICH DAD THE BUSINESS SCHOOL WITH CD
ROBERT T. KIYOSAKI
MANJUL PUBLISHING HOUSE
HOW CAN I HELP YOU
DEBASHIS SARKAR
PENGUIN RANDOM HOUSE GROUP
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