Walk into any store today, watch any commercial on television, and it becomes immediately apparent that the most attractive and successful brands are those which are colorful, catchy, and confident. But in our competitive world economy, how do these brands manage to maintain their unique character while ensuring huge sales volume? The answer is innovative marketers, whose creativity makes branding impact and brand loyalty happen! There are over 1,000 reasons why customers are not buying a product, but there is only one way to make the customers actually buy the product – the talent of real marketers. Marketing Know + How will help you meaningfully develop your talent and guarantee unbeatable success of your company and brand. Through 35 easy-to-understand, lively lessons on relevant topics, ranging from market knowledge to brand strategy, you will learn everything you need to know to hone your marketing skills and stimulate your limitless imagination! DAMRONG PINKOON has a master’s degree in management and a bachelor’s degree in business administration. He is an instructor of business strategies. His books have been translated into many languages.
THE ONE MINUTE APOLOGY
KEN BLANCHARD
HARPER COLLINS PUBLISHERS LIMITED
The 22 Immutable Laws of Brandin How to Build a Product or Service into a World Class Brand
Laura Ries,AL RIES
COMPETING AGAINST LUCK THE STORY OF INNOVATION AND CUSTOMER CHOICE
CLAYTON M. CHRISTENSEN ,DILLON KAREN,DUNCAN DAVID S,HALL TADDY
Day Trading Attention How to Actually Build Brand and Sales
GARY VAYNERCHUK
What the Customer Wants You to Know How Everybody Needs to Think Differently About Sales
RAM CHARAN
PENGUIN RANDOM HOUSE GROUP
HARRY POTTER THE STORY OF A GLOBAL BUSINESS PHENOMENON
SUSAN GUNELIUS
PALGRAVE/PAN MACMILLAN PUBLISHERS LIMITED
SELLING Essential Manager
ERIC BARRON
DK/PENGUIN RANDOM HOUSE GROUP
The 10% Entrepreneur Live Your Dream Without Quitting Your Day Job
PATRICK J. MCGINNIS
PENGUIN LIFE/PENGUIN BOOKS
We Are All Weird
SETH GODIN
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
The Contagious Commandments Ten Steps to Brand Bravery
BARTH CHRIS,ROBERTSON PAUL KEMP
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