Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes.
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HARPER COLLINS PUBLISHERS LIMITED
COMPETING AGAINST LUCK THE STORY OF INNOVATION AND CUSTOMER CHOICE
CLAYTON M. CHRISTENSEN ,DILLON KAREN,DUNCAN DAVID S,HALL TADDY
HARRY POTTER THE STORY OF A GLOBAL BUSINESS PHENOMENON
SUSAN GUNELIUS
PALGRAVE/PAN MACMILLAN PUBLISHERS LIMITED
We Are All Weird
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PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
Technical Analysis of the Financial Markets
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NEW YORK INSTITUTE OF FINANCE/PENGUIN RANDOM HOUSE GROUP
Power of Unreasonable People How Social Entrepreneurs Create Markets that Change the World
ELKINGTON JOHN,HARTIGAN PAMELA
HARVARD BUSINESS REVIEW PRESS/PENGUIN RANDOM HOUSE GROUP
MARKETING METAPHOVIA
ZALTMAN GERALD,ZALTMAN LINDSAY
Day Trading 101 2nd Edition
JOE DUARTE
AADAMS MEDIA/SIMON & SCHUSTER INC.
RICH DAD THE BUSINESS SCHOOL WITH CD
ROBERT T. KIYOSAKI
MANJUL PUBLISHING HOUSE
HOW CAN I HELP YOU
DEBASHIS SARKAR
PENGUIN RANDOM HOUSE GROUP
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