Anyone interested in marketing new or old products will gain insight from some, if not all, of Gershman's case-study examples of marketing failures-turned-successes. Almost 50 famous products, including Jello, Post-it Notes, and Timex watches, were abject failures when first introduced, but after "remarketing" they all went on to become very big. It is estimated that 93 out of 100 new food products fail. Does the ingenuity, enthusiasm, and determination of their creators make the difference? Each of the 12 chapters highlights a valuable marketing lesson, such as "Don't Quit," "Don't Price It Wrong," and "Don't Skimp on Promotion." Don't miss these fascinating believe-it-or-not business anecdotes.
THE ONE MINUTE APOLOGY
KEN BLANCHARD
HARPER COLLINS PUBLISHERS LIMITED
The 22 Immutable Laws of Brandin How to Build a Product or Service into a World Class Brand
Laura Ries,AL RIES
COMPETING AGAINST LUCK THE STORY OF INNOVATION AND CUSTOMER CHOICE
CLAYTON M. CHRISTENSEN ,DILLON KAREN,DUNCAN DAVID S,HALL TADDY
Day Trading Attention How to Actually Build Brand and Sales
GARY VAYNERCHUK
What the Customer Wants You to Know How Everybody Needs to Think Differently About Sales
RAM CHARAN
PENGUIN RANDOM HOUSE GROUP
HARRY POTTER THE STORY OF A GLOBAL BUSINESS PHENOMENON
SUSAN GUNELIUS
PALGRAVE/PAN MACMILLAN PUBLISHERS LIMITED
SELLING Essential Manager
ERIC BARRON
DK/PENGUIN RANDOM HOUSE GROUP
The 10% Entrepreneur Live Your Dream Without Quitting Your Day Job
PATRICK J. MCGINNIS
PENGUIN LIFE/PENGUIN BOOKS
We Are All Weird
SETH GODIN
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
The Contagious Commandments Ten Steps to Brand Bravery
BARTH CHRIS,ROBERTSON PAUL KEMP
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