First published in 1983, Jay Levinson's 'Guerrilla Marketing' has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In 'Guerrilla Marketing' Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business and being a manager in the age of telecommuting and freelance employees, among others, 'Guerrilla Marketing' will be the entrepreneur's marketing bible for the twenty-first century.
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