Solving Problems with Design Thinking

by JEANNE LIEDTKA,

ISBN:	9780231801508
Book Name:	Solving Problems with Design Thinking
Author:	JEANNE LIEDTKA,
Publisher:	COLUMBIA BUSINESS SCHOOL PUBLISHING
Edition:	FIRST
Language:	English
Binding:	Paper Back
Publish Year:	2013
Total Pages:	216
Availablity:	Only 2 Left in Stock

NPR 1120.00

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BOOK SUMMARY

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.
Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

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