"The wise man knows he doesn't know. The fool doesn't know he doesn't know." - Lao Tzu What's the most important step in fixing a puncture? It isn't jacking up the car, or taking the wheel off, or finding the puncture. There's something more fundamental than any of those. Something without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything. Instead of saying, "It's just a bit bumpy, must be the road," and carrying on, you must acknowledge that something has changed and you don't know what that is. If you don't admit you don't know what's happening, you can never find out. If you don't find out, you can never change it. The most important step, always, is admitting you don't know. That's the power of ignorance. In this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.
ALL I REALY NEED TO KNOW I LEARNED IN KINDERGARTEN
ROBERT FULGHUM
VILLARD BOOK
Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration
ED Catmull
BANTAM BOOKS/PENGUIN RANDOM HOUSE GROUP
CENTERED LEADERSHIP
BARSH JOANNA,LAVOIE JOAHANNE
CROWN PUBLISHING/RANDOM HOUSE
HOW TO BE SMART WITH YOUR TIME
DUNCUN BANNATYNE
ORION BOOKS/HACHETTE BOOK GROUP
NEVER STOP LEARNING
Harvard Business Review ,FIFTY LESSONS
FIFTY LESSONS LIMITED
HBR Women at Work Taking Charge of Your Career
Harvard Business Review
HARVARD BUSINESS REVIEW PRESS/PENGUIN RANDOM HOUSE GROUP
The Perils of Perception: Why We’re Wrong About Nearly Everything
BOBBY DUFFY
PENGUIN RANDOM HOUSE GROUP
HOW TO BE A PRODUCTIVITY NINJA
GRAHAM ALLCOTT
ICON BOOKS LTD/PENGUIN RANDOM HOUSE GROUP
Brain Rules for Work the science of thinking smarter in the office and at home
John Medina
COMPLETE GUIDE TO CAREER PLANNING WITH CD
DEVAJIT BHUYAN
V & A PUBLICATIONS
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