The names of the greatest CEOs are just as wellknown as the brands themselves – Steve Jobs, Bill Gates, Mark Zuckerberg stand as potent examples of such influential, innovative CEOs. But their monumental successes did not come simply as the result of having a groundbreaking new idea – they were also the products of strategic thinking and creative visions for the future. CEO Know + How presents you the imaginative, eager CEO with a range of useful ideas on how to improve your thinking process and boost your management skills. Through 39 clear and vibrant lessons, you will learn how to better organize your company; to formulate an effective corporate strategy; to combat the competition; to ensure value creation; to implement a memorable brand strategy; and most importantly, to reevaluate holistically your company’s strategy. Necessary reading for leaders of all ages and from across diverse business models, CEO Know + How will inspire you to enhance your company’s strategy and worth – and to become a smarter, more powerful CEO in the process!
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