COMPETITIVE INTELLIGENCE FOR DUMMIES

Competitive intelligence is the art of defining, gathering, analyzing and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence for Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process.Whether you are just starting a business, venturing into new areas with an existing company, or looking to gain ground on a key competitor, Competitive Intelligence for Dummies gives readers insight on how to gather valuable information on not only their competitors but on the operational environment and target audience. It also shows readers how to carefully analyze and use this information in their decision-making processes to gain market share and be on the cutting edge. Table of Contents: Introduction Part I: Brushing Up on the Basics Chapter 1: Gaining Information Advantage Chapter 2: Getting Started with CI Chapter 3: Doing Competitive Intelligence on a Low Budget Chapter 4: Addressing Legal and Ethical Issues Part II: Gathering, Confirming and Organizing Relevant Data Chapter 5: Gathering Intelligence from Internal Resources Chapter 6: Exploring External Sources for Valuable CI Information Chapter 7: Tapping the Power of Experts and Expert Panels Chapter 8: Tuning In to the Silent Conversation with Intuitive Listening Chapter 9: Validating and Organizing Data for Analysis Part III: Turning Data into Meaningful Intelligence Chapter 10: Intelligence Analysis 101 Chapter 11: Applying Advanced Intelligence Analysis Techniques Chapter 12: Profi ling the Competitor CEO Chapter 13: Creating Competitor Profiles Chapter 14: Spotting and Forecasting Industry Trends Part IV: Getting Support for Intelligence Dissemination and Implementation Chapter 15: Overcoming Barriers to Change Chapter 16: Shepherding CI Information t