Professions that utilize creativity, technology and design have shifted from a purely idea-centric field to one that has to provide creative business solutions. Marketers (clients) now hold agencies or firms accountable for their creative ideas and as a result success is measured in conversions and ROI. This book will give you the tools to provide value when design conversations veer off into marketing territory. Designers also get a framework for identifying and organizing each project’s essential elements and articulating strategy within your creative presentations. This book also teaches how to recognize what marketers are asking for and gain confidence in your ability to advise them with your creative executions.
ALL I REALY NEED TO KNOW I LEARNED IN KINDERGARTEN
ROBERT FULGHUM
VILLARD BOOK
Creativity Inc Overcoming the Unseen Forces That Stand in the Way of True Inspiration
ED Catmull
BANTAM BOOKS/PENGUIN RANDOM HOUSE GROUP
CENTERED LEADERSHIP
BARSH JOANNA,LAVOIE JOAHANNE
CROWN PUBLISHING/RANDOM HOUSE
HOW TO BE SMART WITH YOUR TIME
DUNCUN BANNATYNE
ORION BOOKS/HACHETTE BOOK GROUP
NEVER STOP LEARNING
Harvard Business Review ,FIFTY LESSONS
FIFTY LESSONS LIMITED
HBR Women at Work Taking Charge of Your Career
Harvard Business Review
HARVARD BUSINESS REVIEW PRESS/PENGUIN RANDOM HOUSE GROUP
The Perils of Perception: Why We’re Wrong About Nearly Everything
BOBBY DUFFY
PENGUIN RANDOM HOUSE GROUP
HOW TO BE A PRODUCTIVITY NINJA
GRAHAM ALLCOTT
ICON BOOKS LTD/PENGUIN RANDOM HOUSE GROUP
Brain Rules for Work the science of thinking smarter in the office and at home
John Medina
COMPLETE GUIDE TO CAREER PLANNING WITH CD
DEVAJIT BHUYAN
V & A PUBLICATIONS
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