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  • DESIGN DRIVEN INNOVATION

DESIGN DRIVEN INNOVATION

by  ROBERTO VERGANTI,
ISBN: 9781422124826
Book Name:DESIGN DRIVEN INNOVATION
Author:ROBERTO VERGANTI,
Publisher:HARVARD BUSINESS SCHOOL PRESS
Edition:FIRST
Language:English
Binding:Hard Back
Publish Year:2009
Total Pages:288
Availablity: Out of Stock Notify me
NPR 2345.00

BOOK SUMMARY

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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