The Science of Growth

by SEAN AMMIRATI,

ISBN:	9781250074294
Book Name:	The Science of Growth
Author:	SEAN AMMIRATI,
Publisher:	ST. MARTIN PRESS/PAN MACMILLAN PUBLISHERS LIMITED
Edition:	FIRST
Language:	English
Binding:	Hard Back
Publish Year:	2016
Total Pages:	256
Availablity:	Out of Stock Notify me

NPR 1085.00

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BOOK SUMMARY

Venture capitalist and Carnegie Mellon professor Sean Ammirati tackles the dos and don'ts of successful scaling, by looking at the startups that have won and lost. The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It has provided an agile framework to develop the right solution for a given target market and is now used by almost every startup to do just that. The next challenge is growth to achieve the financial returns and, more importantly, the impact entrepreneurs dreamed of when starting off on their adventure. Why do some companies realize the VC's goal of a 10x return on investment, while others flounder? What differentiates a Facebook from a Friendster a household name from a footnote in corporate history? To find out, Ammirati looks at 10 pairs of companies wherein both achieved productmarket fit at about the same point in history with the same general target customer, but only one of which has gone on to real scale, while the other languished. As his research reveals, just a handful of choices such as who to partner with, how to finance growth and how to use data make all the difference in the world. In addition to the famous case, Ammirati uses such intriguing examples as LinkedIn vs. Spoke and McDonald's vs. White Castle, to show the secret of "the science of growth" and how to cultivate it in any organization.

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