INVENTOLOGY HOW WE DREAM UP THINGS THAT CHANGE THE WORLD

by PAGAN KENNEDY,

ISBN:	9780593073476
Book Name:	INVENTOLOGY HOW WE DREAM UP THINGS THAT CHANGE THE WORLD
Author:	PAGAN KENNEDY,
Publisher:	TRANSWORLD PUBLISHERS/ PENGUIN RANDOM HOUSE GROUP
Edition:	FIRST
Language:	English
Binding:	Paper Back
Publish Year:	2016
Total Pages:	288
Availablity:	Only 1 Left in Stock

NPR 1265.00

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BOOK SUMMARY

A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system. Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality? In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to ‘impossible’ problems. A must-read for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.

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