What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
INTERVIEW SECRETS
HEATHER SALTER
HARPER COLLINS PUBLISHERS LIMITED
GETTING TOGETHER BUILDING A RELATIONSHIP THAT GETS TO YES
ROGER FISHER,SCOTT BROWN
BUSINESS BOOK LIMITED
GETTING MORE How You Can Negotiate To Succeed In Work And Life
STUART DIAMOND
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
EFFECTIVE COMMUNICATION Essential Managers
DK/PENGUIN RANDOM HOUSE,James S. O'Rourke
DK/PENGUIN RANDOM HOUSE GROUP
Humour Seriously Why Humour Is A Superpower At Work And In Life
AAKER JENNIFER,BAGDONAS NAOMI
PENGUIN ANANDA/PENGUIN RANDOM HOUSE
THE PRACTICE Shipping Creative Work
SETH GODIN
PENGUIN RANDOM HOUSE GROUP
Work Remotely Penguin Business Experts
Anastasia Tohme,Martin Worner
The Communication Book 44 Ideas for Better Conversations Every Day
MIKAEL KROGERUS, ROMAN TSCHAPPELER
The Social Organism A Radical Understanding of Social Media to Transform Your Business and Life
CASEY MICHAEL J.,LUCKETT OLIVER
HACHETTE BOOK GROUP
FIVE STARS The Communication Secrets to Get From Good to Great
CARMINE GALLO
PAN MACMILLAN PUBLISHERS LIMITED
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