Lateral Thinking A Textbook of Creativity

by BONO EDWARD DE,

ISBN:	9780241257548
Book Name:	Lateral Thinking A Textbook of Creativity
Author:	BONO EDWARD DE,
Publisher:	PENGUIN LIFE/PENGUIN BOOKS
Edition:	REPRI
Language:	English
Binding:	Paper Back
Publish Year:	2016
Total Pages:	0
Availablity:	Only 1 Left in Stock

NPR 725.00

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BOOK SUMMARY

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right. 'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are' - Sir Richard Branson

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