The Harry Potter books are the biggest sellers of all time, making J.K. Rowling the highest earning author in literary history. The story of J.K. Rowling, Bloomsbury, and Scholastic has created a publishing legend, and an iconic brand. Why did Harry Potter become so successful? What is the appeal? What are the distinct features of Harry Potter that make up the brand? Why did customers queue at midnight to buy the books? In this fascinating new book, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, secret locations for stock, box office revenues, merchandising, the social web, word-of-mouth and perpetual marketing, brand values, and the forthcoming Harry Potter theme park, this is not just the story of the most incredible brand success there has ever been but also an investigation of whether or not the unprecedented success of Harry Potter can be duplicated.
THE ONE MINUTE APOLOGY
KEN BLANCHARD
HARPER COLLINS PUBLISHERS LIMITED
The 22 Immutable Laws of Brandin How to Build a Product or Service into a World Class Brand
Laura Ries,AL RIES
COMPETING AGAINST LUCK THE STORY OF INNOVATION AND CUSTOMER CHOICE
CLAYTON M. CHRISTENSEN ,DILLON KAREN,DUNCAN DAVID S,HALL TADDY
Day Trading Attention How to Actually Build Brand and Sales
GARY VAYNERCHUK
What the Customer Wants You to Know How Everybody Needs to Think Differently About Sales
RAM CHARAN
PENGUIN RANDOM HOUSE GROUP
SELLING Essential Manager
ERIC BARRON
DK/PENGUIN RANDOM HOUSE GROUP
The 10% Entrepreneur Live Your Dream Without Quitting Your Day Job
PATRICK J. MCGINNIS
PENGUIN LIFE/PENGUIN BOOKS
We Are All Weird
SETH GODIN
PORTFOLIO/PENGUIN RANDOM HOUSE GROUP
The Contagious Commandments Ten Steps to Brand Bravery
BARTH CHRIS,ROBERTSON PAUL KEMP
Fill up your details to notify you when this book will be available